The role of communication in modern society


Introduction. 3

1 The role of communication in modern society ………………………………………. 4

2. Types of mass communications. eight

2.1 Oral phase. eight

2.2 Written phase. eight

2.3 Book phase. nine

2.4 Telecommunications. ten

2.5 Computer phase. ten

3 Types of electronic communication. 12

3.1 Demassification. thirteen

3.2 Development of the Internet and its future. fourteen

3.3 Radio. fifteen

3.4 Television. sixteen

Conclusion. nineteen

List of used literature.. 20


Communication is the process of exchanging information between systems. Mass communication is a technically mediated process of creation, storage, distribution, distribution, perception of information and its exchange between a social subject (communicator) and an object (communicator) that has historically developed and is developing in time. [one]

The concepts of “mass communication”, “mass information” actively entered the language at the end of the 20th century. What is connected with the comprehension by sociologists of the peculiarities of behavior within the framework of a specific type of social community “mass”, “crowd”, “public”, and with the technogenic factor: the emergence of fundamentally new means of transmitting information. The means of communication act as a material, material component of the communicative process and always express a way of transferring, preserving, producing and distributing cultural values in society. Mass media (MSK) – technical means (press, radio, cinematography, television, computer networks), with the help of which information (knowledge, spiritual values, moral and legal norms, etc.) is disseminated to quantitatively large dispersed audiences. [2] Mass communication is one of those important phenomena of society that significantly affects the development of social relations, it actively participates in the process of formation of public opinion.

The role of communication in modern society

When work with information (knowledge) became one of the productive forces of society, countries (such as Japan) appeared that build their economic well-being to a large extent using this area. Other interests of the economy derive other types of infrastructures. E. Toffler speaks of information as a raw material: “For the civilization of the third wave, one of the main types of raw materials, and inexhaustible, will be information, including imagination”

All this is largely due to the fact that modern society has entered a more complex stage of its organization, which requires more advanced coordination processes for the successful functioning, relying more heavily on information processes. A similar example was observed during the period of writing in China.[3]

The end of the 20th century brought communication processes to a new level, when states in the military field also turned out to be interested in them to a large extent. We are talking about the phenomenon of information wars. For the first time, E. Toffler spoke on this topic in his theory of the typology of wars. The wars of the agrarian period were fought for territories, the wars of the industrial period – for the means of production. The wars of the information age will be fought over the means of processing and generating information (knowledge).

American analysts summarized the set of threats arising from this development of information technology. Such an analysis is very important for national security.

Thus, there is the following set of threats:

– Information technologies are dangerous for all countries;

– At the same time, there are no legal mechanisms to counter them, approval by the entire international community;

– The emergence of new methods of manipulation of perception, emotions. Interests, choice;

– Availability of large amounts of information for everyone (including terrorists).

The modern world is also being pushed towards the information war by the globalization of modern media, which are gradually becoming equal participants in decision-making. The so-called “CNN effect” has arisen, which is formed when the priorities of the communication channel begin to dictate terms to politicians and decision makers.

The military, in turn, revealed it in the following way, creating three lists of threats: A – a threat to survival, B – a threat to Western interests, C – an indirect impact on Western interests (for example, Kosovo, Bosnia, Somalia, etc.) At the same time the researchers emphasize that the latter list is the focus of mass media attention in the information age. The peculiarities of the communication channel and the peculiarities of the perception of information by a person dictate the priorities under which the policy begins to adjust.

Modern countries also face other types of informational impact that they are not ready to deal with. At the same time, they are not of a military nature, and for this reason the state does not have an adequate system for responding to them. It can be all sorts of information attacks with the help of the mass media, it can be a psychological impact on the entire population in order to undermine the credibility of the leaders and their actions. By the way, the general scheme of all these arguments is as follows: the stronger a country becomes in terms of information, the more vulnerable its information infrastructure can become. More precisely, it can be said that the country has new points of vulnerability that were not there at the previous stage of its development.

All these parameters demonstrate the new status of information in modern society, requiring a different attitude of society and the state machine. Unfortunately, the CIS countries are still insufficiently aware of the inevitability of such a development of the world. Even official American documents use the term “global information environment”, which has an impact on political, economic and military actions.

No less significant than the impact on the enemy is the attention to a friendly or neutral audience. The world is full of stereotypes, which are often disadvantageous for one or another nationality. There is an active struggle against such negative ideas of one nationality within the mass culture of another. It is known that the Japanese bought shares of Hollywood companies in order to influence how the Japanese would look in American films. Similarly, he is trying to influence Western film performances and the Arab world. The new information world builds its priorities in a different way, relies on new types of opportunities. And the status of the sciences of the communicative cycle is increasing. This area also has its own “globalists” who have closed the whole world on communication. This is Marshal McLuhan and Alvin Toffler.

The concept of M. McLuhan can be described by several fundamental ideas:

Increasing the role of the communication channel itself, which in some cases sets the message itself. McLuhan also emphasizes that modern means of communication already convey not so much the message itself as its author, for example, referring to television;

The universality of his approach led to the consideration of the world as one global village, the unity of which is achieved through the media.

He proposed a very interesting distinction between “hot” and “cold” media. Hot agents load the sense organ completely, cold agents force all sense organs to connect due to insufficient informational certainty. Radio, from his point of view, is a hot medium, television is cold, because radio “does not arouse such a high degree of audience participation in its programs as does television. Its role is to create a sound background or eliminate noises, as in the case of a teenager who discovered in the radio a means to isolate himself from his surroundings. Television is not suitable for creating a background. It entices us, and without it, as they say, we can not do.

Such concepts are also interesting because they instantly penetrate into the mass consciousness, perhaps even initially created not only based on specialists.

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