Economic efficiency of the tourist enterprise. Indicators, features of calculations.

The system of tourism development indicators includes:

the volume of the tourist flow;

· state and development of the material and technical base;

· indicators of financial and economic activities of the travel company;

· Indicators of development of international tourism.

The tourist flow is the constant arrival of tourists in the country (region). The indicators characterizing the volume of the tourist flow include: the total number of tourists, including organized and amateur; number of tour days (number of overnight stays, bed-days); average duration (average time) of stay of tourists in the country, region.

The tourist flow is an uneven phenomenon. To characterize the unevenness of the tourist flow, the coefficient of unevenness is used.

When these data are obtained, it is not difficult to estimate the estimated expenses of each tourist per day . But cost data will be approximate at best and should be used with caution. Statistics on this indicator are usually hidden, and the amount of money spent during the holidays is often forgotten by the tourist. However, to local authorities and the general public, the total spending of travelers in a tourist region seems to be the most understandable and impressive data. The value of total tourism expenditures (Pj;) in a given region is determined as follows:

R u003d D x R cf

where P cf – the average cost of a tourist per day.
The tourist flow is an uneven phenomenon. Therefore, the coefficients of non-uniformity of the tourist flow (Kn) were derived, which are calculated in three ways:

one) 2) 3) where D max , D min – the number of tourist days in the month of maximum and minimum tourist flow, respectively, man-days;
D year , D cm – annual and average monthly number of tourist days, respectively, man-days.
Indicators characterizing the state and development of the material and technical base of tourism determine its capacity in a given country (region). These include: the bed fund of hotels and other accommodation facilities; the number of places in catering establishments serving tourists; the number of places at entertainment enterprises (water parks, theaters, etc.) reserved for tourists, etc.

Economic efficiency is a management process, the result of which is expressed by a certain benefit achieved at certain costs of monetary, material, information resources and labor.

The economic efficiency of tourism means receiving a gain (economic effect) from:

organization of tourism on a national scale;

tourist services for the population of the region;

production and service process of a tourist company.

The economic efficiency of tourism is an integral element of the overall efficiency of social labor and is expressed by certain criteria and indicators.

The criterion should be understood as the main requirement for assessing the correctness of the solution of the problem. The need for a criterion arises because it should be clearly defined from what positions one should approach the calculation of the effectiveness of the tourism production and service process.

Social production functions in the interests of the whole society, therefore its effectiveness should be assessed based on the degree to which the goals of society are achieved.

The effectiveness of a travel company depends on the following factors :

firstly, the quality of goal-setting, that is, the compliance of the planned goals with the requirements of the external environment, the capabilities of the enterprise, the interests of personnel in the tourism services market;

secondly, the strength and direction of motivations that encourage members of the organization to achieve goals;

thirdly, the adequacy of the chosen strategies for the set goals; fourthly, the volume and quality of financial resources involved in the development of the tour package.

Efficiency is a comprehensive reflection of the final results of the use of means of production and labor for a certain period of time.
The essential characteristic of the efficiency of the enterprise is reflected in the general methodology for its determination, the form of which is as follows:
Efficiency = Results / Costs
The efficiency of an enterprise in the tourism sector is defined as the ratio of the results of its activities to the costs aimed at their qualitative achievement (use).
Efficiency is a characteristic of processes and influences, mainly of a managerial nature, which reflects the degree of achievement of the set goals.
Efficiency means:
a specific result is defined (the effectiveness of something);
compliance of the result or process with the maximum possible, ideal or planned;
functional diversity of systems;
the numerical characteristic of the overbearing functioning;
probability of fulfillment of target tasks and functions;
the ratio of the real effect to the normative one.

The calculation of efficiency is carried out by comparing the costs with the economic effect as a monetary expression of the result. A positive economic effect is a savings, a negative one is a loss.

Social efficiency consists in reducing the length of the working week, increasing the number of new jobs, improving working and living conditions, etc.
For each tourist enterprise, the desired increase in the efficiency of all structural divisions, which in general will lead to an increase in the efficiency of the entire enterprise.

An important feature is the classification of efficiency factors at the place of implementation in the activity management system. Particularly important is the division into internal and external factors .

Internal – technology, employees, working methods, management style, etc.

External – state economic and social policy, structural changes, infrastructure.

Indicators of the financial and economic activities of the travel agency include:
– the volume of sales of tourism services or revenue from the sale of tourism services;
– indicators of the use of labor force (labor productivity, the level of labor costs, etc.);
– indicators of the use of production assets (capital productivity, turnover of working capital);
– the cost of tourism services;
– profit;

– profitability;
– financial indicators (solvency, liquidity, financial stability, currency self-sufficiency, etc.).

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